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Pepper Leaf
ROLE:
Branding | Art Direction | Social Media
BRIEF:
Pepper Leaf
How can a thrift store embody cultural continuity and emotional heritage?
CHALLENGE:
An upcoming thrift store to seller used sarees, want to brand themselves as a harbinger of culture and nostalgia.
INSIGHT:
Rooted in Kochi and inspired by the iconic pepper leaf of Kerala, the identity reflects how similar to pepper leaves dripping water from one leaf to another, the sarees carry memories and traditions across generations.
SOLUTION:
Designing a nostalgic, story-driven brand language that positions Pepper Leaf as a living archive of shared histories.
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