SOLUTION:
Morris & Co.
ROLE:
Campaign and Strategy | POS | Social Media
BRIEF:
D&AD
COLLABORATOR:
Kana Kim
How do you drive D2C sales for a 160-year-old brand in a digital-first market?
CHALLENGE:
Increasing direct online sales without diluting the brand’s traditional, handcrafted 19th-century identity.
INSIGHT:
Urban burnout is a modern epidemic; William Morris’s nature-patterns function as surreal "escapes" for overwhelmed city-dwellers.
SOLUTION:
Reimagined the brand as a "Tranquility Portal." Launched an integrated campaign using OOH and sensory pop-ups to drive traffic to a calming, high-conversion e-commerce experience.
Promotion - Billboards to promote the underwhelming containers.
OOH activation - Industrial looking containers places across the city at bustling spots, when explored can turn into tranquil spaces curated with Morris and Co designs.
AR activation - Scanning the QR on the container allows you to see the design coming to life on the container itself, this can be shared on your instagram stories directly. The same designs also show up as promoted posts on your feed.
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