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Mingle
ROLE:
Branding | Marketing Collaterals | Illustrations
How do you design a bar identity that reflects the consumers, not just the space?
CHALLENGE:
Differentiating a new neighborhood bar in the UK’s highly saturated and traditional hospitality market.
INSIGHT:
Every drink order is a proxy for a persona; the specific geometry of a cocktail glass reflects the "character" of the drinker.
SOLUTION:
Built a brand system based on glassware geometry. Developed a menu and identity that categorises drinks by "Drinking Personalities," turning the order into an interactive experience.
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