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Messy Middle
ROLE:
Branding | Marketing Collaterals
CLIENT:
The Messy Middle
How do you build a brand for a studio that enables imperfection and experimentation?
CHALLENGE:
Designing an identity for a creative studio that values experimentation and "play" over polished, corporate aesthetics.
INSIGHT:
The most authentic part of the creative process is the "shaky hand"—the imperfect, incomplete loop found in early-stage sketches.
SOLUTION:
Created a tactile identity pairing high-end serif typography with "broken" hand-drawn letterforms to visualize the four sensory stages of play.
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